Because every brand needs a World Cup campaign
It’s World Cup year so the football related campaigns are difficult to avoid - and usually not very interesting.
Here’s a rolling list of the World Cup tie ins that have appeared in the past few weeks. No doubt many more to come.
Visa - Life flows better with Visa
A fat man runs to South Africa. Looks lovely and nice to hear the Pixies.
Powerade- Rooney V Rooney
Great if you like seeing Wayne with his kit off. Otherwise pretty dull.
Mars - Work Rest Play for England
Ex-players big up the pride of wearing the shirt. Orchestral music. Emotion. Snore.
Wrighty’s World Cup X1
Promo for the Sun’s competition fronted by Ian Wright. As geezerish as you’d imagine.
Castrol and Ronaldo
A motorbike and a football player. Tedium ensues.
Tags: Advertising, Brands, football
By Dom Waghorn, Head of User Engagement at 
March 31st, 2010 at 6:08 pm
I seriously don’t believe it. I pray Wayne is better for the world cup!