A great bit of grown up public relations from Tourism Australia.
On the eve of the launch of a major new campaign, a couple of spoof sites popped up parodying the campaign’s central idea. (Some of the content is very funny.)
Going by online reports, Tourism Australia initially panicked, but their reaction since has been mature [...]
It’s World Cup year so the football related campaigns are difficult to avoid - and usually not very interesting.
Here’s a rolling list of the World Cup tie ins that have appeared in the past few weeks. No doubt many more to come.
Visa - Life flows better with Visa
A fat man runs to South Africa. Looks lovely and [...]
As Facebook passes the 300 million user mark, it’s becoming an increasingly important channel for brands looking to communicate and connect with people.
Facebook Fan Pages are a great way for companies to manage this communications and the smart ones are doing really interesting experiments here. Below, I’ve looked at 11 brands which are playing around, with different levels of [...]
I’m an unashamed Douglas Coupland fanboy and read everything he writes.
With his new book out, Generation A, he’s in the spotlight again and is being interviewed all over the place. But for an author who has a love/hate relationship with technology, it would be no surprise to see the book being heavily pushed through [...]
This new anti-piracy advert is doing the rounds.
It’s an updated take on an earlier video which features a rapper called DP who warns kids off sharing their music and videos.
YouTube is full of parodies of anti-piracy videos. This legit video is so bizarre that it’s hard to know whether it’s real or fake. Underneath, there are [...]
I’d argue that there are some pretty fundamental differences in how you manage the social presence of brands and products. But what they have in common is the need to see it as a long game.
A brand, such as a car maker or computer manufacturer can benefit greatly from the feedback loops which can come [...]
By Dom Waghorn, Head of User Engagement at Syzygy UK. Just another digital content geek waiting patiently for the revolution. Or the Next Big Thing.
