Central to the offering of music community last.fm is the idea of scrobbling. Every track is added to an ongoing listening chart, documenting each track and band the user has played.
Some users have played hundreds of thousands of songs and all of it is neatly displayed on their profiles in the form of bar graphs. [...]
Warning: this post contains reminiscing, nostalgia and faded memories.
When I began my career of sitting in a chair looking at a computer, in a horrible block in downtown Auckland, we would often have music playing in the office. But this was 1995. It wasn’t streamed, ripped or downloaded or even shared across a network. It [...]
Who influences my buying decisions? I know who doesn’t: the product manufacturers.
When I’m in purchase mode, I look to people who know. And who are unbiased. People I trust (or software I trust, but I’ll get to that later).
This isn’t new of course. Word of mouth has been a key influencer for a long [...]
The Spotify hype continues to grow.
There’s talk of an iPhone app which will allow streaming on the go. U2 have released their new album exclusively through Spotify and possibly most significantly, the BBC 6pm news ran a story on how this new service could be the saviour of the music industry.
What is Spotify?
Firstly, a primer: [...]
Three new projects from the past few weeks prove once again that it’s not quality or usefulness that gets the hype, it’s the sexiness of the brand.
Nokia’s Come With Music proposition was hailed as a breakthrough in downloadable music purely for the fact that your files wouldn’t self destruct after 12 months of use. Don’t [...]
By Dom Waghorn, Head of User Engagement at Syzygy UK. Just another digital content geek waiting patiently for the revolution. Or the Next Big Thing.
