Late last year, Facebook announced new regulations on how brands could run competitions or “sweepstakes” through the site.
Within these promotion guidelines, there is a clause which states that:
You cannot: Administer a promotion that users automatically enter by becoming a fan of your Page.
Which was a bit of a pain for agencies and brands who saw [...]
A great bit of grown up public relations from Tourism Australia.
On the eve of the launch of a major new campaign, a couple of spoof sites popped up parodying the campaign’s central idea. (Some of the content is very funny.)
Going by online reports, Tourism Australia initially panicked, but their reaction since has been mature [...]
I think this comes from some guys at ad school in Miami. It covers the two current must-haves for anyone pitching a digital campaign: Facebook connectivity and an iPhone application. If they’d managed to get in augmented reality and Twitter they’d have had a full house. Still, it’s a nicely executed idea.
Nothing like a natural disaster or charitable cause to get the hoaxers and cynical marketers active.
This patently stupid status update is spreading across Facebook:
This status is being tracked, the owners of facebook have confirmed they will send $1 to the rescue fund for the Haiti earthquake disaster for every time this is cut and paste [...]
A fun piece of research from Prospect Magazine has concluded that UK twitter users are mostly liberal bleeding heart environmentalists that hate the Daily Mail.
It hasn’t really surprised anyone who has followed the various scandals which have recently spread across twitter: their consistent element has been a desire to put a boot into the right wing [...]
So last week I got tweeted by someone called fashionlover090.
“I used to love asos! Have you discovered Motelrocks yet? They have 20% off with code: xxxx. Check it out!!!”
Thanks!!!
I hadn’t discovered MotelRocks; what a thoughtful suggestion from… erm, who are you?
No shock to see that fashionlover090 is a spammer targeting twitter followers of rival (and [...]
As Facebook passes the 300 million user mark, it’s becoming an increasingly important channel for brands looking to communicate and connect with people.
Facebook Fan Pages are a great way for companies to manage this communications and the smart ones are doing really interesting experiments here. Below, I’ve looked at 11 brands which are playing around, with different levels of [...]
Tough times for the staff of the trashy afternoon tabloid thelondonpaper. The Murdoch owned freebie is closing after posting a £12 million loss to June 2009. Sixty staff are now out of work, not to mention the hundreds of part-timers they have outside stations, foisting the paper on you.
In an unfortuante sense of timing, the [...]
I’d argue that there are some pretty fundamental differences in how you manage the social presence of brands and products. But what they have in common is the need to see it as a long game.
A brand, such as a car maker or computer manufacturer can benefit greatly from the feedback loops which can come [...]
Despite it being just a toddler in the world of marketing grown ups, social media marketing is being told to prove its worth or go home.
Over on e-consultancy, Karl Havard is predicting an impending backlash:
We’re about to see a wave of anti-social media feeling and a call for back to basics; with comments like “Why [...]
By Dom Waghorn, Head of User Engagement at Syzygy UK. Just another digital content geek waiting patiently for the revolution. Or the Next Big Thing.
