The corporate website experience still doesn’t feel any different to an offline connection with a brand.
It’s the equivalent of a door to door salesman, hyped up on marketing jargon, desperately trying to push you towards a sale. It’s also a solitary experience. If you want an opinion on a product from someone you trust, [...]
Who influences my buying decisions? I know who doesn’t: the product manufacturers.
When I’m in purchase mode, I look to people who know. And who are unbiased. People I trust (or software I trust, but I’ll get to that later).
This isn’t new of course. Word of mouth has been a key influencer for a long [...]
By Dom Waghorn, Head of User Engagement at Syzygy UK. Just another digital content geek waiting patiently for the revolution. Or the Next Big Thing.
