I’m an unashamed Douglas Coupland fanboy and read everything he writes.
With his new book out, Generation A, he’s in the spotlight again and is being interviewed all over the place. But for an author who has a love/hate relationship with technology, it would be no surprise to see the book being heavily pushed through [...]
Central to the offering of music community last.fm is the idea of scrobbling. Every track is added to an ongoing listening chart, documenting each track and band the user has played.
Some users have played hundreds of thousands of songs and all of it is neatly displayed on their profiles in the form of bar graphs. [...]
This new anti-piracy advert is doing the rounds.
It’s an updated take on an earlier video which features a rapper called DP who warns kids off sharing their music and videos.
YouTube is full of parodies of anti-piracy videos. This legit video is so bizarre that it’s hard to know whether it’s real or fake. Underneath, there are [...]
Warning: this post contains reminiscing, nostalgia and faded memories.
When I began my career of sitting in a chair looking at a computer, in a horrible block in downtown Auckland, we would often have music playing in the office. But this was 1995. It wasn’t streamed, ripped or downloaded or even shared across a network. It [...]
Tough times for the staff of the trashy afternoon tabloid thelondonpaper. The Murdoch owned freebie is closing after posting a £12 million loss to June 2009. Sixty staff are now out of work, not to mention the hundreds of part-timers they have outside stations, foisting the paper on you.
In an unfortuante sense of timing, the [...]
One of the marvellous things about the web is that there’s a hidden ecosystem of incredibly helpful, one-trick utilities that are there when you need them.
Until you do need them, they are invisible. When you need them, they are a revelation. Here is my top ten lit of current super-useful utilities.
1, Investigating spam phone [...]
I’d argue that there are some pretty fundamental differences in how you manage the social presence of brands and products. But what they have in common is the need to see it as a long game.
A brand, such as a car maker or computer manufacturer can benefit greatly from the feedback loops which can come [...]
Despite it being just a toddler in the world of marketing grown ups, social media marketing is being told to prove its worth or go home.
Over on e-consultancy, Karl Havard is predicting an impending backlash:
We’re about to see a wave of anti-social media feeling and a call for back to basics; with comments like “Why [...]
The corporate website experience still doesn’t feel any different to an offline connection with a brand.
It’s the equivalent of a door to door salesman, hyped up on marketing jargon, desperately trying to push you towards a sale. It’s also a solitary experience. If you want an opinion on a product from someone you trust, [...]
Who influences my buying decisions? I know who doesn’t: the product manufacturers.
When I’m in purchase mode, I look to people who know. And who are unbiased. People I trust (or software I trust, but I’ll get to that later).
This isn’t new of course. Word of mouth has been a key influencer for a long [...]
By Dom Waghorn, Head of User Engagement at Syzygy UK. Just another digital content geek waiting patiently for the revolution. Or the Next Big Thing.
