Tourism Australia lets spoof sites live on
A great bit of grown up public relations from Tourism Australia.
On the eve of the launch of a major new campaign, a couple of spoof sites popped up parodying the campaign’s central idea. (Some of the content is very funny.)
Going by online reports, Tourism Australia initially panicked, but their reaction since has been mature and sensible and shows an excellent understanding of social media. After all, the campaign has had a whole lot more coverage because of these spoof sites - that’s a whole lot of free PR. And if they had tried to shut down the parody sites, they would have been seen as miserable spoilsports.
It almost, almost, makes me want to visit Australia again.
More on http://www.nothinglikeaustralia.net
Tags: australia, news, PR, Social Media
By Dom Waghorn, Head of User Engagement at 
