It’s World Cup year so the football related campaigns are difficult to avoid - and usually not very interesting.
Here’s a rolling list of the World Cup tie ins that have appeared in the past few weeks. No doubt many more to come.
Visa - Life flows better with Visa
A fat man runs to South Africa. Looks lovely and [...]
This new anti-piracy advert is doing the rounds.
It’s an updated take on an earlier video which features a rapper called DP who warns kids off sharing their music and videos.
YouTube is full of parodies of anti-piracy videos. This legit video is so bizarre that it’s hard to know whether it’s real or fake. Underneath, there are [...]
I’d argue that there are some pretty fundamental differences in how you manage the social presence of brands and products. But what they have in common is the need to see it as a long game.
A brand, such as a car maker or computer manufacturer can benefit greatly from the feedback loops which can come [...]
Despite it being just a toddler in the world of marketing grown ups, social media marketing is being told to prove its worth or go home.
Over on e-consultancy, Karl Havard is predicting an impending backlash:
We’re about to see a wave of anti-social media feeling and a call for back to basics; with comments like “Why [...]
By Dom Waghorn, Head of User Engagement at Syzygy UK. Just another digital content geek waiting patiently for the revolution. Or the Next Big Thing.
