Social media: the backlash begins
Despite it being just a toddler in the world of marketing grown ups, social media marketing is being told to prove its worth or go home.
Over on e-consultancy, Karl Havard is predicting an impending backlash:
We’re about to see a wave of anti-social media feeling and a call for back to basics; with comments like “Why [...]
By Dom Waghorn, Head of User Engagement at 
