Late last year, Facebook announced new regulations on how brands could run competitions or “sweepstakes” through the site.
Within these promotion guidelines, there is a clause which states that:
You cannot: Administer a promotion that users automatically enter by becoming a fan of your Page.
Which was a bit of a pain for agencies and brands who saw [...]
I think this comes from some guys at ad school in Miami. It covers the two current must-haves for anyone pitching a digital campaign: Facebook connectivity and an iPhone application. If they’d managed to get in augmented reality and Twitter they’d have had a full house. Still, it’s a nicely executed idea.
By Dom Waghorn, Head of User Engagement at Syzygy UK. Just another digital content geek waiting patiently for the revolution. Or the Next Big Thing.
