As Facebook passes the 300 million user mark, it’s becoming an increasingly important channel for brands looking to communicate and connect with people.
Facebook Fan Pages are a great way for companies to manage this communications and the smart ones are doing really interesting experiments here. Below, I’ve looked at 11 brands which are playing around, with different levels of [...]
Tough times for the staff of the trashy afternoon tabloid thelondonpaper. The Murdoch owned freebie is closing after posting a £12 million loss to June 2009. Sixty staff are now out of work, not to mention the hundreds of part-timers they have outside stations, foisting the paper on you.
In an unfortuante sense of timing, the [...]
The corporate website experience still doesn’t feel any different to an offline connection with a brand.
It’s the equivalent of a door to door salesman, hyped up on marketing jargon, desperately trying to push you towards a sale. It’s also a solitary experience. If you want an opinion on a product from someone you trust, [...]
The Spotify hype continues to grow.
There’s talk of an iPhone app which will allow streaming on the go. U2 have released their new album exclusively through Spotify and possibly most significantly, the BBC 6pm news ran a story on how this new service could be the saviour of the music industry.
What is Spotify?
Firstly, a primer: [...]
10. Pirates push the boundaries and without them, the music and film industries would not be meeting customer needs. They wouldn’t have moved on. A later question: are black-hat SEO marketers the equivalent? Pushing their industry forward?
9. Blended search changes the rules. If you aren’t optimising for video, image, news and local results, then you are [...]
I’m all for optimised sites. It’s a competitive landscape and everybody wants their site to rank highly in search result pages.
Having a well executed strategy on search is important. But when you start treating search engine robots as your most important visitor you know you’ve got problems.
One of the common recommendations for SEO is keyword [...]
Three new projects from the past few weeks prove once again that it’s not quality or usefulness that gets the hype, it’s the sexiness of the brand.
Nokia’s Come With Music proposition was hailed as a breakthrough in downloadable music purely for the fact that your files wouldn’t self destruct after 12 months of use. Don’t [...]
By Dom Waghorn, Head of User Engagement at Syzygy UK. Just another digital content geek waiting patiently for the revolution. Or the Next Big Thing.
