Late last year, Facebook announced new regulations on how brands could run competitions or “sweepstakes” through the site.
Within these promotion guidelines, there is a clause which states that:
You cannot: Administer a promotion that users automatically enter by becoming a fan of your Page.
Which was a bit of a pain for agencies and brands who saw [...]
I think this comes from some guys at ad school in Miami. It covers the two current must-haves for anyone pitching a digital campaign: Facebook connectivity and an iPhone application. If they’d managed to get in augmented reality and Twitter they’d have had a full house. Still, it’s a nicely executed idea.
Nothing like a natural disaster or charitable cause to get the hoaxers and cynical marketers active.
This patently stupid status update is spreading across Facebook:
This status is being tracked, the owners of facebook have confirmed they will send $1 to the rescue fund for the Haiti earthquake disaster for every time this is cut and paste [...]
A fun piece of research from Prospect Magazine has concluded that UK twitter users are mostly liberal bleeding heart environmentalists that hate the Daily Mail.
It hasn’t really surprised anyone who has followed the various scandals which have recently spread across twitter: their consistent element has been a desire to put a boot into the right wing [...]
As Facebook passes the 300 million user mark, it’s becoming an increasingly important channel for brands looking to communicate and connect with people.
Facebook Fan Pages are a great way for companies to manage this communications and the smart ones are doing really interesting experiments here. Below, I’ve looked at 11 brands which are playing around, with different levels of [...]
The corporate website experience still doesn’t feel any different to an offline connection with a brand.
It’s the equivalent of a door to door salesman, hyped up on marketing jargon, desperately trying to push you towards a sale. It’s also a solitary experience. If you want an opinion on a product from someone you trust, [...]
By Dom Waghorn, Head of User Engagement at Syzygy UK. Just another digital content geek waiting patiently for the revolution. Or the Next Big Thing.
