Nothing like a natural disaster or charitable cause to get the hoaxers and cynical marketers active.
This patently stupid status update is spreading across Facebook:
This status is being tracked, the owners of facebook have confirmed they will send $1 to the rescue fund for the Haiti earthquake disaster for every time this is cut and paste [...]
So last week I got tweeted by someone called fashionlover090.
“I used to love asos! Have you discovered Motelrocks yet? They have 20% off with code: xxxx. Check it out!!!”
Thanks!!!
I hadn’t discovered MotelRocks; what a thoughtful suggestion from… erm, who are you?
No shock to see that fashionlover090 is a spammer targeting twitter followers of rival (and [...]
As Facebook passes the 300 million user mark, it’s becoming an increasingly important channel for brands looking to communicate and connect with people.
Facebook Fan Pages are a great way for companies to manage this communications and the smart ones are doing really interesting experiments here. Below, I’ve looked at 11 brands which are playing around, with different levels of [...]
I’d argue that there are some pretty fundamental differences in how you manage the social presence of brands and products. But what they have in common is the need to see it as a long game.
A brand, such as a car maker or computer manufacturer can benefit greatly from the feedback loops which can come [...]
Despite it being just a toddler in the world of marketing grown ups, social media marketing is being told to prove its worth or go home.
Over on e-consultancy, Karl Havard is predicting an impending backlash:
We’re about to see a wave of anti-social media feeling and a call for back to basics; with comments like “Why [...]
The corporate website experience still doesn’t feel any different to an offline connection with a brand.
It’s the equivalent of a door to door salesman, hyped up on marketing jargon, desperately trying to push you towards a sale. It’s also a solitary experience. If you want an opinion on a product from someone you trust, [...]
Update: 22 July 2009
Some people have been coming here looking for instructions on canceling their LoveFilm subscription. So here’s how. Ring 0844 482 0123. More contact details for Lovefilm here.
Original Post
One of the hackneyed old clichés of the interweb is that whatever experience you are going through, there’s someone else out there who’s either going [...]
I’m all for optimised sites. It’s a competitive landscape and everybody wants their site to rank highly in search result pages.
Having a well executed strategy on search is important. But when you start treating search engine robots as your most important visitor you know you’ve got problems.
One of the common recommendations for SEO is keyword [...]
By Dom Waghorn, Head of User Engagement at Syzygy UK. Just another digital content geek waiting patiently for the revolution. Or the Next Big Thing.
