I think this comes from some guys at ad school in Miami. It covers the two current must-haves for anyone pitching a digital campaign: Facebook connectivity and an iPhone application. If they’d managed to get in augmented reality and Twitter they’d have had a full house. Still, it’s a nicely executed idea.
I came across this the morning after the super-hyped launch of the iPad.
The Mag+ is a thoughtful concept for the digital future of magazines. The guys behind it have kept as true as they can to the unique experiences of magazine reading: it’s all about browsing and skimming. So much so that there isn’t an [...]
By Dom Waghorn, Head of User Engagement at Syzygy UK. Just another digital content geek waiting patiently for the revolution. Or the Next Big Thing.
