A great bit of grown up public relations from Tourism Australia.
On the eve of the launch of a major new campaign, a couple of spoof sites popped up parodying the campaign’s central idea. (Some of the content is very funny.)
Going by online reports, Tourism Australia initially panicked, but their reaction since has been mature [...]
Nothing like a natural disaster or charitable cause to get the hoaxers and cynical marketers active.
This patently stupid status update is spreading across Facebook:
This status is being tracked, the owners of facebook have confirmed they will send $1 to the rescue fund for the Haiti earthquake disaster for every time this is cut and paste [...]
Tough times for the staff of the trashy afternoon tabloid thelondonpaper. The Murdoch owned freebie is closing after posting a £12 million loss to June 2009. Sixty staff are now out of work, not to mention the hundreds of part-timers they have outside stations, foisting the paper on you.
In an unfortuante sense of timing, the [...]
By Dom Waghorn, Head of User Engagement at Syzygy UK. Just another digital content geek waiting patiently for the revolution. Or the Next Big Thing.
