The power of online recommendations and reviews
Who influences my buying decisions? I know who doesn’t: the product manufacturers.
When I’m in purchase mode, I look to people who know. And who are unbiased. People I trust (or software I trust, but I’ll get to that later).
This isn’t new of course. Word of mouth has been a key influencer for a long [...]
By Dom Waghorn, Head of User Engagement at 
