As Facebook passes the 300 million user mark, it’s becoming an increasingly important channel for brands looking to communicate and connect with people.
Facebook Fan Pages are a great way for companies to manage this communications and the smart ones are doing really interesting experiments here. Below, I’ve looked at 11 brands which are playing around, with different levels of [...]
Who influences my buying decisions? I know who doesn’t: the product manufacturers.
When I’m in purchase mode, I look to people who know. And who are unbiased. People I trust (or software I trust, but I’ll get to that later).
This isn’t new of course. Word of mouth has been a key influencer for a long [...]
By Dom Waghorn, Head of User Engagement at Syzygy UK. Just another digital content geek waiting patiently for the revolution. Or the Next Big Thing.
