Late last year, Facebook announced new regulations on how brands could run competitions or “sweepstakes” through the site.
Within these promotion guidelines, there is a clause which states that:
You cannot: Administer a promotion that users automatically enter by becoming a fan of your Page.
Which was a bit of a pain for agencies and brands who saw [...]
A great bit of grown up public relations from Tourism Australia.
On the eve of the launch of a major new campaign, a couple of spoof sites popped up parodying the campaign’s central idea. (Some of the content is very funny.)
Going by online reports, Tourism Australia initially panicked, but their reaction since has been mature [...]
I’d argue that there are some pretty fundamental differences in how you manage the social presence of brands and products. But what they have in common is the need to see it as a long game.
A brand, such as a car maker or computer manufacturer can benefit greatly from the feedback loops which can come [...]
Despite it being just a toddler in the world of marketing grown ups, social media marketing is being told to prove its worth or go home.
Over on e-consultancy, Karl Havard is predicting an impending backlash:
We’re about to see a wave of anti-social media feeling and a call for back to basics; with comments like “Why [...]
The corporate website experience still doesn’t feel any different to an offline connection with a brand.
It’s the equivalent of a door to door salesman, hyped up on marketing jargon, desperately trying to push you towards a sale. It’s also a solitary experience. If you want an opinion on a product from someone you trust, [...]
By Dom Waghorn, Head of User Engagement at Syzygy UK. Just another digital content geek waiting patiently for the revolution. Or the Next Big Thing.
