Social media stereotypes: you are what you share on

A fun piece of research from Prospect Magazine has concluded that UK twitter users are mostly liberal bleeding heart environmentalists that hate the Daily Mail.
It hasn’t really surprised anyone who has followed the various scandals which have recently spread across twitter: their consistent element has been a desire to put a boot into the right wing [...]

Twitter spam from motelrocks - how not to do social media marketing

So last week I got tweeted by someone called fashionlover090.
“I used to love asos! Have you discovered Motelrocks yet? They have 20% off with code: xxxx. Check it out!!!”
Thanks!!!
I hadn’t discovered MotelRocks; what a thoughtful suggestion from… erm, who are you?
No shock to see that fashionlover090 is a spammer targeting twitter followers of rival (and [...]

Eleven examples of Facebook fan pages for brands

As Facebook passes the 300 million user mark, it’s becoming an increasingly important channel for brands looking to communicate and connect with people.
Facebook Fan Pages are a great way for companies to manage this communications and the smart ones are doing really interesting experiments here.  Below, I’ve looked at 11 brands which are playing around, with different levels of [...]

Douglas Coupland, Generation A and the Earth Sandwich

I’m an unashamed Douglas Coupland fanboy and read everything he writes.
With his new book out, Generation A, he’s in the spotlight again and is being interviewed all over the place. But for an author who has a love/hate relationship with technology, it would be no surprise to see the book being heavily pushed through [...]

Is the corporate website experience becoming a social experience?

The corporate website experience still doesn’t feel any different to an offline connection with a brand.
It’s the equivalent of a door to door salesman, hyped up on marketing jargon, desperately trying to push you towards a sale. It’s also a solitary experience. If you want an opinion on a product from someone you trust, [...]